New Purpose-Built Headquarters

Frostbland has opened its new headquarters at Leppington Industrial Park, a premium logistics precinct in Sydney’s fast-growing south-west. The location offers direct access to major arterial roads and sits less than a kilometre from Leppington Station, with future connectivity strengthened by its proximity to the new Western Sydney International Airport. The move reflects a long-term investment in infrastructure designed to support operational agility and national retail partnerships.

Purpose-built for scale, the site includes 8,500 square metres of high-clearance warehouse space, certified Dangerous Goods storage, and scan-pick-and-pack systems capable of processing up to 25,000 units daily. Full EDI integration enables fast, accurate distribution across key partners including Woolworths, Coles and Amazon. The new headquarters also brings together commercial and creative teams, with modern office space and custom-built photography studios that allow for faster campaign development, in-house photography and streamlined brand execution.

With a legacy dating back to 1949, Frostbland develops and distributes a diverse portfolio of beauty and wellness brands across Australia and New Zealand. Its model spans owned IP, licensed international brands and local market development, supporting both established and emerging players looking to grow in the region.