• How two Aussie boys made $20 million selling pink face masks

    Manny Barbas and James Hachem aren’t your typical boys.

    At 24 years old, Barbas and Hachem, who had known each other since high school, created a pink clay face mask for women with sensitive skin, and are set to turn over $20 million by the end of this financial year. 

    But the company they founded, Alya Skin, wasn’t a fluke: it was a carefully planned operation.

    “I would keep my eye out in terms of what people were posting, like what niches. We knew that teeth whitening was going to be big before it was, and we knew that it was going to move to skincare,” Barbas told Yahoo Finance.

    Read the full story here.

  • Alya Skin Mask

    “We noticed that clay masks were trending on social media, and that is how we first came up with the idea to start a skincare brand. The world ‘Alya’ means heavenly/beautiful in Arabic and that is how the name came about,” explains Barbas.

    There’s no denying for two males with a limited knowledge of the industry, they’ve seriously nailed it. Their first product, the Australian Pink Clay Mask, has become a cult favourite, lauded as a natural skin solution to treat acne, reduce inflammation, tighten pores and brighten skin – all for $49.99 a tub.

    See full story here