Frostbland’s marketing team operates as a comprehensive one-stop shop, offering an integrated approach to branding, retail marketing, distribution, ecommerce, digital marketing, and content creation. Our expertise ensures a seamless end-to-end solution for all marketing needs.
The Marketing Manager oversees the marketing team including graphic design, national advertising and public relations. The role also includes managing the strategic direction of existing brands, as well as sourcing new opportunities to grow the brand portfolio.
Each Brand Manager is responsible for all aspects in relation to the brands they manage including creative, pricing, budgeting, advertising bookings, point of sale material, tracking of brand performance and trade marketing.
The Marketing Assistant researches market trends and develops trade presentations. Also assists the Marketing team across a multitude of projects.
PR & Influencers
The marketing team manage PR both in-house and through agencies for tailored output. Developing PR strategies, overseeing press releases, coordinating PR events, and implementing PPC digital PR. Leading the management of a large volume of influencers and content creators, handling all aspects from shortlisting and outreach to contract management and deliverables.
All creative design is managed by the marketing team using a combination of in-house graphic designers and freelancers. The marketing team briefs and manages graphic design requirements including brand campaigns, packaging, promotional point of sale, and display merchandising material. Additionally, digital graphic design is managed in-house, encompassing ecommerce, organic, and paid content.
Product Development Manager
Leads the end-to-end process of new product development, from ideation to launch. Conducts market research and analysis, identifies consumer needs, and collaborates with cross-functional teams for effective product development. Manages timelines, resources, and quality standards to ensure successful product introductions.
Digital Marketing & Ecommerce Manager
Generates compelling and tailored content for brand campaigns, photography shoots, video production, and platform specific content for social media platforms, including but not limited to TikTok, Meta, YouTube.
Organic Social Media Specialist
Curates and manages dynamic organic social media content across various platforms, including but not limited to TikTok, Instagram, Facebook, and Threads, staying updated with current trends and algorithms to facilitate effective audience engagement.
Paid Digital Media Specialist
Strategically develops and executes impactful paid media campaigns, fostering strong partnerships with major platforms such as Meta, Google, Amazon, and TikTok, with a focus on maximising return on investment and achieving set objectives.