Kind To Biome Certification

Originated as the Instafamous brand, Alya Skin has become the first Australian beauty brand to earn the Seal of Approval from Kind To Biome – a leading authority in microbiome-focused skincare. This recognition underscores Alya Skin’s commitment to innovation and the brand’s dedication to safe and reliable skincare products.

Kind To Biome is a leading authority in microbiome-focused skincare, dedicated to promoting skin health through science-driven innovation and testing. The organisation evaluates and recognizes skincare brands and products that support a balanced and healthy skin microbiome. Brands awarded the Kind to Biome Seal of Approval adhere to stringent standards of quality, efficacy, and safety. Products tested successfully under the Kind to Biome protocol are proved to be gentle towards our skin’s microbiome and their use can be considered compatible with it.

The seal comes at a time when consumers globally are actively seeking skincare solutions that cater to sensitive skin. Statistics reveal that the hashtag #sensitiveskin has over 2 billion views on TikTok, following #sensitiveskinfriendly which has 14 million views, and over 1.5 million posts on Instagram using #sensitiveskin.

A healthy skin microbiome is our main ally in maintaining skin health. It is imperative to prove that the products we use as part of our daily routine respect our microbiome which is directly linked to skin barrier function and therefore retainment of skin moisture, while also upholding a more balanced and healthier-looking complexion. The skin microbiome plays a huge role in the appearance of your skin as it protects and helps maintain skin health.

The skin barrier can be impacted by a combination of factors, including climate, lifestyle, environmental exposures, skincare practices, harsh skincare ingredients, and individual skin types. Research has shown that an imbalanced or disrupted microbiome can lead to a range of skin issues, including acne, dryness, sensitivity, eczema, rosacea, and premature ageing.

Reaffirming the importance of sensitive skincare, related conditions associated with sensitive skin have topped the Lookfantastic annual Skinfluencer Report. “Rosacea” claimed the number one spot, followed by “skin redness spots” and “dry skin” ranking at five and eight. With the introduction of Kind to Biome approved products, Alya Skin sets a new standard for sensitive skin, providing individuals with science-backed solutions that nurture and support skin health.

Shinta Huynh, New Product Development Manager at Alya Skin comments, “Alya Skin is dedicated to providing the highest-quality skincare solutions, and our Kind To Biome approved products for

sensitive skin are a testament to that commitment. We are thrilled to offer innovative, microbiome-friendly products that cater to the unique needs of individuals with sensitive skin.”

“The partnership between Alya Skin and Kind to Biome signifies a significant step forward in the skincare industry. Alya Skin’s dedication to microbiome-friendly formulations aligns perfectly with our mission to promote skin health through science-driven innovation,” said Leo Salvi, Head of Science at Kind to Biome.  ‘’After performing rigorous testing on the effects that these products have on our natural healthy microbiome, we can confidently say that Alya Skincare has developed a beauty routine that works for your skin’’

The Kind to Biome approved products include the famous Pink Clay Mask, Exfoliating Sorbet, Collagen Sleep Mask and Micellar Water.  Alya Skin is excited to announce that it will be launching two additional Kind to Biome approved products in the coming months, further expanding its commitment to sensitive skin care innovation. The new formulas blend practical science, extracts, and native ingredients from our home.

Alya Skin’s Kind to Biome approved products are poised to set a new standard in sensitive skin care, reinforcing the brand’s commitment to empowering individuals to achieve their best skin.