Daily Archives

  • So…?

    Whether you like floral or citrus fragrances or are girly, playful or romantic, with over 20 fragrances, So…? has a fragrance to suit every girl and express every attitude.

    Around for nearly 20 years, So…? has continued to go from strength to strength.

    Present in over 30 countries in 5 continents and winner of multiple beauty awards in countries as far and wide as Australia and Holland
    and not to mention being three-time winner of the coveted Pure Beauty Awards in the UK, we are only just getting started!

    At So…? we are experts in fragrance and work with some of the best names in the perfumery business to bring you the latest trends and designer style fragrances but at a fraction of the cost. Our mission is to have customers feeling and smelling like a million dollars but at prices that won’t break the bank.

    What They Say…

    “When Incos Limited acquired the So…? Fragrance Brand in 1999 Frostbland was the first distributor appointment we made. Over sixteen years we have been pleased to partner Frostbland, seeing it grow into a major force in the Australian and New Zealand health and beauty markets, through its professionalism, enthusiasm and ability.”

    BARRIE BELL : PT SOGEN Asia : General Manager

  • Bondi Boost

    After months of research, the BondiBoost™ team found a harsh reality… the majority of people are unhappy with their hair quality… for multiple reasons… including thickness, texture, breakage, length, volume and flakiness.

    We decided it was time to solve these problems and pioneer a range of products formulated by a team of industry experts dedicated to the biology of healthier, longer, stronger & thicker feeling hair.
    We replaced “nasty” parabens and sulphates with powerful “good for you” alternatives to protect, nourish and help reduce the signs of hair ageing.

    Each BondiBoost™ formula contains carefully selected  essential oils and organic anti-oxidants to effectively  cleanse each strand while depositing powerful ingredients  directly to the scalp to maximise strength, length and  reduce breakage for thicker & longer feeling hair.

    While staying true to our roots, we developed our first  formulas with the help of leading industry experts on the  shores of the iconic Bondi Beach and created a range of  products to help you reach your hair goals faster.


  • Drug Alert

    Drug Alert is an initiative designed to help combat the damaging effects of drugs within our society, be they in our homes, schools, places of employment or sporting arenas.

    Our goal is to assist people to live healthy, happy and safer lives by living free from the harmful emotional, mental and physical effects that result from drug abuse.

    Drug Alert kits use the same technology as that found in professional screening laboratories, without the need to send them away to obtain results.