Building and growing a diverse portfolio of brands that align with our values and have a unique proposition to ensure we continue to bring cutting edge brands to the Australian shores. We nurture brands utilising our strong distribution network and operational expertise coupled with our creative resources.

The booming trend of clay masks on social media inspired the two entrepreneurs to create 'Alya,' a million-dollar skincare brand.
This year, Ardell will launch the Magnetic Lash Collection, making them the first mass brand to launch a full strip