Building and growing a diverse portfolio of brands that align with our values and have a unique proposition to ensure we continue to bring cutting edge brands to the Australian shores. We nurture brands utilising our strong distribution network and operational expertise coupled with our creative resources.

Frostbland Launches skelp!
Skelp! haircare focuses on nurturing the scalp, promoting healthier hair from the roots.
Kind To Biome Certification
Alya Skin's recent Kind To Biome endorsement acknowledges its pioneering microbiome-friendly skincare, solidifying its commitment to nurturing sensitive skin through
Kyla Skincare: Barrier Strengthening
Kyla combines hemp and probiotics to fortify the skin barrier, showcasing a new standard in effective skincare solutions.
Frostbland acquires Alya Skin
Frostbland's acquisition of Alya Skin is a pivotal step in their long-term revenue strategy, unlocking fresh opportunities for export and
How two Aussie boys made $20 million selling pink face masks
Manny Barbas and James Hachem aren’t your typical boys. At 24 years old, Barbas and Hachem, who had known each
At Home Lashes Are Easier (And Cheaper) According to Celebrity MUA
Celebrity MUA Michael Brown shares his tips on how to maintain false lashes yourself. With beauty salons reopening on June
Ardell Beauty
ARDELL has become the world’s leading brand in faux eyelashes because it has stayed true to its mission in wanting
alya skin
The Alya Skin Pink Clay Mask detoxifies, deeply cleanses, and softens your skin. It provides a moisturising effect and contains
sebamed
In 1967, Dr. Heinz Maurer pioneered the first commercial soap-free cleansing bar with a pH value of 5.5 to help
So…?
Whether you like floral or citrus fragrances or are girly, playful or romantic, with over 20 fragrances, So…? has a fragrance to