Building and growing a diverse portfolio of brands that align with our values and have a unique proposition to ensure we continue to bring cutting edge brands to the Australian shores. We nurture brands utilising our strong distribution network and operational expertise coupled with our creative resources.

Ardell’s Seamless Lashes Shine at Star-Studded Launch!
At our star-studded launch event, industry titans and media mavens witnessed a revolution in lash technology. With a seamless application
7 News Best Scalp Serum
Uncover why Skelp!'s Healer Serum is celebrated as the top hair serum of 2023 in Matilda Rudd's comprehensive coverage on
Alya Skin’s “The Miracle Moisture” Success
Alya Skin's "Miracle Moisture" and "The Calmer Serum" sold out within a month of launch, reflecting the high demand for
Miss Universe’s Wedding with Ardell
Miss Universe Australia Francesca Hung's enchanting wedding beauty unveiled, featuring the spotlight on Ardell Lashes for a timeless and charming
Alya Skin Beautyworld Debut
Alya Skin's Beautyworld stand featured iconic Clay Mask, new products, and a refreshed aesthetic, captivating buyers, retailers, and influencers, reinforcing
Frostbland Launches skelp!
Skelp! haircare focuses on nurturing the scalp, promoting healthier hair from the roots.
Kind To Biome Certification
Alya Skin's recent Kind To Biome endorsement acknowledges its pioneering microbiome-friendly skincare, solidifying its commitment to nurturing sensitive skin through
Kyla Skincare: Barrier Strengthening
Kyla combines hemp and probiotics to fortify the skin barrier, showcasing a new standard in effective skincare solutions.
Frostbland acquires Alya Skin
Frostbland's acquisition of Alya Skin is a pivotal step in their long-term revenue strategy, unlocking fresh opportunities for export and
How two Aussie boys made $20 million selling pink face masks
Manny Barbas and James Hachem aren’t your typical boys. At 24 years old, Barbas and Hachem, who had known each